London, UK. July 2015. The newly renovated Artesia Hotel needed photos for their website and tourist brochure. Photography Assistant: Paolo Jung. Prop Stylist: Quentin Berger.
Boring pamphlets featuring pictures of men in hard hats. it’s no surprise as to why a career in engineering doesn’t appeal to women. To get women considering a career in engineering, we tapped into their interest by partnering with Grammy Award winning duo and engineering graduates NERVO and launched their latest single with a music video that was also an engineering course guide.
From clothing, make up and sound to lighting. Everything featured in the music video was made by an engineering. Girls could click on the YouTube cards and reveal the related engineering course behind it as well as the engineer behind the objects. Demonstrating how engineering is behind all the things they love.
The song topped global EDM charts and was played at international festivals such as Tomorrow Land. You can watch the music video below.
A behind the music shared NERVO engineering background whilst talking to girls about the endless and surprising possibilities of an engineering career.
Read more in The Guardian