Aussies are some of the toughest critics. Brutally honest, unapologetic and with the highest of standards. Especially when it comes to our trusty utes. And as the most passionate and proud ute lovers in the world, no audience is more vocal. Look on any ute forum, pull up a stool at any pub or take a seat around any kitchen table and you’ll get a good idea of just how much we demand from our utes. And you could take all this criticism as a bad thing, but not us, we welcome it. It’s what’s inspired us to create the most capable ute yet. The All-New Amarok, Born From Tough Love.
We trawled the deepest darkest corners of the internet to hunt down the critics and turned every comment into a product demonstration. The more they said, the more we showed.